{"id":57327,"date":"2016-09-28T07:50:28","date_gmt":"2016-09-28T05:50:28","guid":{"rendered":"http:\/\/pre.italcamara-es.com\/senza-categoria\/m-in-d-marketing-internationalisation-development-2\/"},"modified":"2025-04-01T00:28:34","modified_gmt":"2025-03-31T22:28:34","slug":"m-in-d-marketing-internationalisation-development-2","status":"publish","type":"post","link":"https:\/\/italcamara-es.com\/it\/eu-desk\/m-in-d-marketing-internationalisation-development-2\/","title":{"rendered":"M.IN.D \u2013 Marketing, Internationalisation & Development"},"content":{"rendered":"

Cofinanziato dalla Commissione Europea nell\u2019ambito del programma Erasmus+, il progetto Mind Marketing, Internationalisation & Development<\/strong> intende:<\/p>\n

\u2022 costituire un network europeo stabile<\/strong> tra attori istituzionali, economici, formativi, finalizzato all\u2019analisi, progettazione, sperimentazione, validazione e disseminazione di un framework europeo per la qualificazione del profilo professionale di \u00abInternational Marketing Manager\u00bb. Il profilo definito con il contributo della partnership, sar\u00e0 articolato in competenze, denominate e descritte in conoscenze e capacit\u00e0\/abilit\u00e0, con indicazione del relativo livello EQF, del risultato atteso e degli indicatori di rilevazione del possesso\/esercizio di un set di competenze distintive per:<\/p>\n

a) sostenere le PMI nei processi di internazionalizzazione<\/p>\n

b) analizzare le risorse interne ed esterne all\u2019impresa per individuare le opportunit\u00e0 di mercato e le relative strategie da adottare<\/p>\n

c) definire le strategie di marketing internazionale<\/p>\n

d) orientare le PMI nella definizione di piani per l\u2019esportazione<\/p>\n

\u2022 validare e diffondere lo standard formativo e il framework didattico<\/strong>;<\/p>\n

\u2022 accrescere l\u2019integrazione digitale nell\u2019apprendimento<\/strong>, favorendo l\u2019accesso ad una pluralit\u00e0 di risorse educative aperte da fruire attraverso le Open Educational Resource (OER) realizzate con tecniche visual thinking e con l\u2019ausilio di animazioni 2D\/3D e game.<\/p>\n

\n<\/p>

Partnership<\/strong><\/p>\n

Sono 11 <\/strong>le organizzazioni coinvolte, provenienti da 4 paesi dell\u2019Unione Europea (Italia, Spagna, Grecia, Francia) ed un Programme Country non UE (Turchia).<\/p>\n

Coordinatore: Camera di Commercio di Salerno,<\/p>\n

Partners:<\/p>\n

Aydin Government, Aydin Ticaret Borsasi<\/p>\n

Camera di Commercio e Industria di Atene,<\/p>\n

Camera di Commercio e Industria Italiana per la Spagna,<\/p>\n

Camera di Commercio Italiana di Lione,<\/p>\n

Formaper \u2013 Agenzia speciale della Camera di Commercio, Industria, Artigianato e Agricoltura di Milano<\/p>\n

Espaitec \u2013 Parc Cient\u00edfic Tecnol\u00f2gic i Empresarial,<\/p>\n

Hellenic American Union<\/p>\n

IAT \u2013 Instituto Andaluz de tecnolog\u00eda<\/p>\n

Prism Consulting Srl.<\/p>\n

\n<\/p>

Piattaforma MAR.CO<\/strong><\/p>\n

Si tratta di una piattaforma online, denominata \u201cMAR.CO Marketing Competencies\u201d, elaborata enll\u2019ambito del progetto, che permette di approfondire le tematiche inerenti all\u2019international marketing managemente attraverso forme di social collaborative learning.<\/p>\n

Link alla piattaforma: http:\/\/mind.prismsrl.it\/it\/marco\/<\/a><\/span><\/p>\n

Web del progetto: http:\/\/mind.prismsrl.it\/<\/a><\/span><\/p>\n

BANDO DI SELEZIONE PER LA FASE DI TESTING DELLA PIATTAFORMA MAR.CO<\/strong><\/a><\/span><\/p>\n

\"logo-mind-hdcopia\"<\/a><\/span><\/span><\/p>\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

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